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What is FourScore?
FourScore is the first of its kind tool for businesses and marketers who wish to understand the impact of consumers’ adoption of location-based services on their business, across the enterprise.
What do check-ins mean? Do I have a lot of check-ins? What is the value of these check-ins? Should I treat my mayors special? Should I allocate resources to location-based marketing? If so, how much? Should I do it evenly across all of my locations? Should I offer my suppliers access? If so what would it be worth?
FourScore begins to answer some of the many, many questions about Location-Based Marketing and is a way for serious marketers to start to understand not only the significance of their location-aware audience, but the size of that audience relative to their competitors. Nationwide. We’ll be evolving this over time, but hey – it’s a start.
FourScore offers two measures of how your Foursquare activity compares to that of your competitors:
COMPETITIVE FOURSCORE: A measurement (index) of Mayorship turnover. If your Competitive FourScore is 600, your venue has 6x the “mayor” turnover of your competition. If your Competitive Fourscore is 0, it means that there is not a mayor of your venue (yet), or there has been no turnover at all.
CHECK-IN FOURSCORE: A measurement (index) of how the volume of check-ins at your venue compares to others in your category. In other words, if your Check-In FourScore is 600, people are checking into your venue 6x as often as your competition.
We’re in beta (who isn’t), so we’ll be adding new features and metrics (and even more location-based services) soon. Stay tuned!
In the meantime, click around and explore, and let us know what you think!